12 Not-So-Great Realities About Nonprofits and Social Media
Nonprofit Tech for Good
SEPTEMBER 18, 2016
Our sector has provided billions of dollars of free advertising for Facebook. Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. Nonprofits couldn’t expect social media to be free forever. Our reward? Don’t.
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