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What's a Virtual Visitor Worth?

Museum 2.0

Consider, for example, the North Carolina Museum of Life and Science's new Flickr Plant Project. Then, they encourage others in the Flickr community to post their own images of the same plant and tag them "flickrplantproject." We are willing to spend Y to reach 1,000 people. With Beck Tench, their in-house Web 2.0

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