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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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Why Building Resilient Networks Matter

Beth's Blog: How Nonprofits Can Use Social Media

As Hurricane Sandy was barreling up the Atlantic coast of the United States, a husband and wife in their early 90s, frail of body and mind though resolute (some would say stubborn) of spirit, finally gave in to the pleadings of their family. Their resilience is a result of both their supportive network and their own agency.

Network 111
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Win Back Your Lapsed Donors

Bloomerang

And if that’s out of balance, that could be a reason why somebody may stop giving because they just feel like, “All you’re doing is asking me for money, and I’m not seeing the impact of my gift.” you know, when Puerto Rico had that hurricane, you know, that was huge here. ” Jackie: Right.

Donor 60