112 Tips to Raise More Money by Mail
BoardAssist
DECEMBER 15, 2014
THE BIG DIRECT MAIL PICTURE – Top 10 Tips. Don’t use a lot of photography and fancy layout in your letter or accompanying materials. If you use any pictures, be sure they are of people, not buildings. see the reader’s profile above) (~Jeff Brooks). The average age of a donor in a “house file” is 67.
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