What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. Focusing on KPIs. Nancy mentioned that listening and using data inspired them to kill a bunch of programs, even popular programs.
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