What I Learned From @nancylublin About #dataonpurpose
JUNE 2, 2015
The bottom line is member acquisition – so they know the one metric that matters. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. I was lucky enough this morning to hear Nancy Lublin’s opening keynote at the Data On Purpose conference hosted by the Stanford Social Innovation Review.