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What I Learned From @nancylublin About #dataonpurpose

Beth Kanter

Nancy used the analogy of operating like car company that puts out different vehicle models and each year will have a different version with different features. The bottom line is member acquisition – so they know the one metric that matters. For example, their bootcamps which were sponsored by American Express. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago.