What's a Virtual Visitor Worth?
Museum 2.0
DECEMBER 19, 2008
Most museums don't strategically set this number--too many operating costs are fixed by building needs--but they can use it to assess how expensive each visitor interaction is and evaluate the efficacy of programs. Then, they encourage others in the Flickr community to post their own images of the same plant and tag them "flickrplantproject."
20 
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