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Consumer Attitudes Toward Mobile Giving

NTEN

Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. First, 50 percent of respondents were aware of mobile giving, and six percent of those surveyed had performed a donation via their mobile phone at some point. These activities drive greater response to a charity's call to action to donate.

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Transparency and Fundraising: Is There a Connection?

NTEN

Moreover, just as the collapse of Enron and several Wall Street giants pushed for-profit corporations further in the direction of providing the public and their shareholders with greater transparency regarding what they are doing and how they are spending their investors’ money, so too do charities owe their stakeholders the same.