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Hot Takes: Giving Tuesday 2023

M+R

DECEMBER 1, 2023

But — despite higher costs, many organizations were up year over year in terms of revenue and donations. SMS — time for a new approach? Anecdotally, we’re seeing softer fundraising numbers over SMS with TONS of fundraising texts going straight to spam, accelerating a recent trend. The people who showed up, gave more.

Giving 98
Giving New York City Channel Trend 98
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EOY Recap: quick takeaways for fundraisers

M+R

JANUARY 5, 2024

That said, most organizations who were able to compare 2022 to 2023 saw an increase in ads revenue, and even more saw an increase in donations. With most smartphones having a spam / promotions folder now, the open rates are going down and a strategic approach is critical. One client reports SMS outraised email in December!

Fundraising 107
Fundraising New York City Ukraine Channel 107
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