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Food Bank For New York City: Working to End Hunger since 1983

DipJar

It’s always encouraging to hear how food banks, like Food Bank For New York City , provide support and sustenance for the populations they serve – and in the case of New York City, that population is large indeed, with an estimated 1.6 million New Yorkers currently facing food insecurity.

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Tests: How streamlined is too streamlined for donation pages?

M+R

Today we’re talking about that critical element: the donation form. If your donation form is busy with a lot of text on the buttons, this might be worth trying out! The shift was especially pronounced on mobile, disproving the hypothesis that a streamlined, no-copy donation form would perform better on smaller device types.

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Tests: Even MOAR donation form tests!

M+R

Today we’re chatting more about the all important donation form! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. The post Tests: Even MOAR donation form tests! And if you want to take them all in at once (plus more!)

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Tests: Website imagery

M+R

Test 1: UCS and the Campaign-Specific Header The Union of Concerned Scientists asked: Does including a visually compelling, campaign-specific header image with a donate button increase the click rate and revenue per recipient? Test 2: HSUS and the Refreshed Images The Humane Society tested their donation page imagery.

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Tests: All about that SMS

M+R

The control was statistically significant +78% click rate and quiz form submission rate, and also had a statistically significant number of new contacts over the test. 60 of them, during today’s webinar. —— Johanna Levy is a Senior Account Executive at M+R based in New York City. Don’t worry — we’ve got you covered!

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DipJar hires Brian Arnone as Chief Executive Officer

DipJar

From helping the Food Bank for New York City fight hunger to celebrating Pride in Utah to supporting a public library in Providence , DipJar is committed to providing the technology needed to receive donor support in a fun, sustainable, and effective way. “I About DipJar.

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Hot Takes: Giving Tuesday 2023

M+R

But — despite higher costs, many organizations were up year over year in terms of revenue and donations. SMS — time for a new approach? The deadline to sign up is December 5! ———— Johanna Levy is an Account Supervisor at M+R based in New York City. The people who showed up, gave more.

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