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Interview: SXSW4Japan Raises over $120,000 #sxswcares

Amy Sample Ward

Last month, the Japan earthquake and tsunami occurred on March 11th 2011, the first day of the conference. SXSWcares , co-branded as SXSW4Japan, was a campaign that rallied the SXSW community to raise awareness and harness support for disaster relief. In the end, it raised over $120,000 from 1500+ donors.

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Great reads from around the web on April 8th

Amy Sample Ward

" 6 questions to prepare you for a social media crisis – "In social media, the disasters people talk about most are fundamentally crises of public relations. ." These fall into two types: crises that originate in social media, and crises that originate offline.

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Disaster Giving and The Blackbaud Index

sgEngage

billion in yearly revenue on a monthly basis, both offline and online. Disaster Giving Giving both online and offline towards disaster relief had a significant impact on the nonprofit sector in 2010. Small and medium organizations were up in the analysis, but large nonprofits were down 28.2%.