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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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Social Media, Networks, and Data in Patient Healthcare Networks

Beth's Blog: How Nonprofits Can Use Social Media

Patient advocates play a critical role in setting research priorities, designing clinical trials and structuring appropriate clinical engagement with industry. ” And while she used the term “crisis communications,” she said it was a good crisis.