NTEN

SEPTEMBER 6, 2011

Early last year, mobile giving evolved from an emerging technology to mainstream awareness with Haiti earthquake relief, raising approximately $45 million for victims of that natural disaster. Since that time, other disaster relief efforts such as the Gulf oil spill, Japan disaster, and tornado relief in the Southeast U.S.

Attitude 95

Attitude Mobile Giving Canada 95

Tech Soup

OCTOBER 11, 2011

To begin with, the aforementioned high open rate applies to donor bases that might be otherwise hard to reach, such as teens and seniors. Also, a credit card is not needed to make the donation as payments are billed directly through the cell phone carrier. That's only 210 $10 donations to break even. What Works?

Giving 64

Giving Beginner Mobile Haiti 64

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Google and Microsoft sent me mobile phones in response to my complaints about the Apple iPhone in-app donation policy. If you skip that, your mobile tactics won’t yield much impact or learning. What we witnessed over a year ago with SMS donations to the Haiti disaster is not going to be the norm for nonprofits.

Donor 98

Donor Summary Mobile Phone 98