Groundswell Book Club Part 5: Embracing
Museum 2.0
SEPTEMBER 4, 2008
The IdeaExchange and related programs use a Digg -like interface to allow users to promote preferred suggestions. But if the content is laying fallow, reviewed by NO ONE, why not let visitors take up the mantle? The reviews attract users to new products and give them a feedback loop for responsiveness on familiar ones.
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