Trust Me, Know Me, Love Me: Trust in the Participatory Age
Museum 2.0
MARCH 28, 2008
Would you trust a survey report about consumer confidence in meat safety commissioned by the beef industry? Fortunately, we're not in a life-or-death business, so we should feel even more assured that honesty, not marketing spin, might be the best policy for gaining trust. And here's the bigger problem. But is that really our mission?
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