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Remove healthcare-industry
Remove Data Remove Evaluation Remove Measure Remove ROI
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Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

MARCH 20, 2018

Throughout the industry, there is very little overlap between the two functions. We don’t have that problem in healthcare. Through software, services, and education, companies like Blackbaud help fundraisers understand, appreciate, and harness the data and leads that are generated every day by hospitals. Times have changed.

Collaboration 27
Collaboration Develop Marketing ROI 27
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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

JULY 21, 2022

Monitor the ad performance to gain benchmarks against which to measure future performance. Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue. Maintain data hygiene.

Channel 59
Channel Marketing Fundraising Nonprofit 59
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