Care2

JANUARY 15, 2009

Gather demographic info if you don’t already have it. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 31, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28