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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

Spam filters serve as email’s natural predator, but even something as common as low open rates can get an organization’s messages sent to the “other” folder in the inbox. Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Email Weaknesses: .

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Embrace a mobile-first design strategy. Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) must be designed to be easily read on smartphones and tablets.

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