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How to do social media marketing during the pandemic

Socialbrite

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

millennials think a simple review is more effective than an ad--YELP for example. LINK created a fundraising page and filled it with great content 2) Provide great content in that space Such as updates of impact in the field, progress reports, etc. If you invest, your ROI will be much more reliable than if you fake it.

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