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How to do social media marketing during the pandemic

Socialbrite

Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend. For example, Taiwan, South Korea and New Zealand have done a better job in containing the virus. 6 Video content, especially live streams, is an effective tactic to connect with your supporters on social media.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

millennials think a simple review is more effective than an ad--YELP for example. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). If you invest, your ROI will be much more reliable than if you fake it. LINK was a monetary success.

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