Content Demographics Digital Sierra Leone 
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. This is true in the digital and communications teams too.
Tech Soup
AUGUST 28, 2013
Connection plot - This plot is about people who develop a connection across a divide—racial, class, ethnic, religious, demographic, etc. One Girl Australia raised $50,000 the first year they ran Do it in a Dress , a global campaign to empower girls in Sierra Leone with education. Content marketing.
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