NonProfit Hub

AUGUST 12, 2021

It’s as easy as it sounds. Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

It’s as easy as it sounds. Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place.

Donation 41

Donation Question Effective Test 41

Connection Cafe

APRIL 1, 2014

It may sounds easy – but the creation of a simple and usable user experience is one of the hardest things to do. The “ Results ” and “ Ask ” portions of the framework are a lot more effective if you have the right technology in place. Ocean Conservancy.

Google 54

Google Websites Nonprofit Design 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

It helps the donor make a decision about to give your organization and it gives you an opportunity to tie to your mini-goals so donors can see the tangible impact of their gift. For example, when I was raised money for a beach/ocean conservation project for Surfrider Foundation in memory of my father.

Fund 130

Fund Campaign Practice Giving 130