EveryAction

FEBRUARY 28, 2018

At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. In the current news cycle, it seems like bad news makes it to all the headlines. It's really great to walk into work every day and know that you have coworkers who are actively making the world a better place. Q: What is the craziest place you have ever travelled?

Team 147

Team Greece Taiwan Headline 147

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 179

Metrics Social Media Measure Media 179

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place.

Donation 73

Donation Question Effective Nonprofit 73

Nonprofits Source

APRIL 19, 2017

will look for the cookie to place it in front of the appropriate audience. To add this code you’ll need access to place the script in the header or footer tags of your website. Sometimes graying out the “no” button or having a catchy headline can dramatically increase conversion rates. Placing a static donation button or email opt-in form on every page of your website has become standard practice for nonprofits.

Ideas 87

Ideas Online Donation Strategy 87

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place.

Donation 36

Donation Nonprofit Captivate Question 36

Allegiance Group

JANUARY 2, 2014

Our clients, AFL-CIO and Wildlife Conservation Society come to mind as excellent examples. A big text headline, a sign-up form, and pictures of their product on varying devices. You’ve landed at the right place. Some organizations are fortunate to have stunning images at their disposal that perfectly convey their brand. Not every organization is so fortunate. However, that doesn’t mean that they can’t use imagery to help support their online goals.

Images 50

Images Content Group Strategy 50

Connection Cafe

APRIL 1, 2014

The “ Results ” and “ Ask ” portions of the framework are a lot more effective if you have the right technology in place. They’ve placed a huge focus on the small details such as the circular donate button,the social icons, and the email sign up box. Ocean Conservancy. The open site design is beautiful, and their slideshow features clear headlines with important words highlighted and a call to action directly below.

Headline 43

Headline Widget Google Phase 43

Beth Kanter

NOVEMBER 5, 2014

It helps the donor make a decision about to give your organization and it gives you an opportunity to tie to your mini-goals so donors can see the tangible impact of their gift. For example, when I was raised money for a beach/ocean conservation project for Surfrider Foundation in memory of my father. How do you talk about your organization’s work, place it in a broader context and inspire people to contribute?

Social Media 56

Social Media Social Media Fund 56