Meet the EveryAction Team 2018

EveryAction

At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. In the current news cycle, it seems like bad news makes it to all the headlines. It's really great to walk into work every day and know that you have coworkers who are actively making the world a better place. Q: What is the craziest place you have ever travelled?

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

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Trending Sources

5 Questions to Ask Yourself to Make Your Donation Page More Effective

NonProfit Hub

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place.

Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

will look for the cookie to place it in front of the appropriate audience. To add this code you’ll need access to place the script in the header or footer tags of your website. Sometimes graying out the “no” button or having a catchy headline can dramatically increase conversion rates. Placing a static donation button or email opt-in form on every page of your website has become standard practice for nonprofits.

Ideas 87

5 Questions to Ask Yourself to Make Your Donation Page More Effective

NonProfit Hub

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Notice how they’ve replaced the magazine offer with a statement about what they do and why they do it better—aimed at convincing me, an active Google searcher , that I’m in the right place.

Content Strategy: What Are Your Images Saying To Your Visitors?

Allegiance Group

Our clients, AFL-CIO and Wildlife Conservation Society come to mind as excellent examples. A big text headline, a sign-up form, and pictures of their product on varying devices. You’ve landed at the right place. Some organizations are fortunate to have stunning images at their disposal that perfectly convey their brand. Not every organization is so fortunate. However, that doesn’t mean that they can’t use imagery to help support their online goals.

If Google were a nonprofit, what would its website look like?

Connection Cafe

The “ Results ” and “ Ask ” portions of the framework are a lot more effective if you have the right technology in place. They’ve placed a huge focus on the small details such as the circular donate button,the social icons, and the email sign up box. Ocean Conservancy. The open site design is beautiful, and their slideshow features clear headlines with important words highlighted and a call to action directly below.

10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns

Beth Kanter

It helps the donor make a decision about to give your organization and it gives you an opportunity to tie to your mini-goals so donors can see the tangible impact of their gift. For example, when I was raised money for a beach/ocean conservation project for Surfrider Foundation in memory of my father. How do you talk about your organization’s work, place it in a broader context and inspire people to contribute?