Care2

OCTOBER 8, 2012

Justin developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts. He is passionate about helping nonprofits use a data-driven, efficient approach to online marketing.

Story 62

Story Colorado Congo Storytelling 62

Care2

APRIL 5, 2011

He launched Care2’s nonprofit marketing blog, frogloop.com, as a way for Care2 to share case studies and best practices for nonprofit online marketing, advocacy and fundraising, and he developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts.

South Africa 59

South Africa Colorado Congo Case Study 59

Care2

APRIL 22, 2013

Justin developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts. He is passionate about helping nonprofits use a data-driven, efficient approach to online marketing.

Social Media 70

Social Media Media Colorado Social 70

Nonprofit Tech for Good

JANUARY 18, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Admittedly, we started without a strong strategy in place, but it also gave WITNESS the opportunity to assess and evaluate better usage for these platforms.

Social Media 219

Social Media Examples Interview Media 219