Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. But that’s where the comparisons to Ringling Brothers Barnum and Bailey end. Members are seeking usefulness at the right price tag. The Cirque audience sits under a striped big top.
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