Comparison Homeless Measure Org 
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2012
Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Even better, we discovered that we can use this practice to both inform and measure campaigns.
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. I don’t think we want homeless shelters, food pantries, mental health organizations, etc., to care a whole lot about how many hits they got in comparison to similar (or different) organizations.
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