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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

Gaurav Mishra is the CEO of social media research & strategy company 20:20 WebTech ([link] and co-founder of election monitoring platform Vote Report India ([link]. Can you think of other digital activism or social media initiatives that leverage the Community or Collective Intelligence layers? Do share your thoughts.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

If you're curious about Occam's Razor, here's a more detailed description or see the simplicity page in wikipedia. Stats are better for long term trends or very short events (like measuring a "digg effect" or getting Tech Crunched). The screencast will include a companion wiki with resources to aid further explanation.