Digital Analytics Basics: Free Online Academy from Google
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 2, 2013
For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.
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