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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

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To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. If you’re not sure what to say, here’s a list of sample phrases you can use to thank donors.

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Create an Online Donation Receipt that Leads to More Donations

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Hero language: When you tell a donor that your nonprofit wouldn’t exist without them, you are speaking the truth. Hero languages reinforces the idea that they made the right choice and increases the possibility that they will give again. But the rules are a bit different around IRS language. So why be shy about saying it?