Cheap and Cheerful Audience Analysis for Nonprofits
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
Just distill the message you want to test down to a Facebook ad, and then run that ad against various groups: married women over 40, students living in Washington and Oregon, Canadian kayakers and so forth. You can’t use this tactic in China, for example, where Facebook (and Twitter, among other social media channels) is blocked.
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