How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
What segments do we have and how should we communicate differently to each of them? Here’s an example in an appeal from Idaho Youth Ranch , where I’ve highlighted the personalization and segmentation in bold: Dear <Informal Greeting> , I wish I didn’t have to write this letter. Sounds complicated, how would we do that?
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