How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
Here’s an example in an appeal from Idaho Youth Ranch , where I’ve highlighted the personalization and segmentation in bold: Dear <Informal Greeting> , I wish I didn’t have to write this letter. Where children don’t feel hurt, alone, scared, and afraid. Where children don’t feel hurt, alone, scared and afraid.
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