Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2009
2) Spreading Person to Person Asks : This approach uses twitter and encourages people to ask their friends through Twitter to donate to a charity and spread the ask to their friends. All you had to do was click and play a word game, and that leveraged a food donation to fight hunger. For each click, 10 grains of rice is donated.
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