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Groundswell Book Club Part 1: Listening

Museum 2.0

This week, we're covering the first objective in Charlene Li and Josh Bernoff's book Groundswell : listening (chapter 5). For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques.

Museum 20
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Book Club Part 3b: Talking Institutional Change with Elaine Gurian

Museum 2.0

On Tuesday, I reviewed Elaine Gurian’s essay, Choosing Among the Options , on museum archetypes and self-definition. Next Tuesday, we'll look at chapters 16 and 17, on the merits and limitations of the team approach to exhibition design.) What if you don’t want to be identified as one type of museum? It did that more than once.

Museum 20