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How Arts Organizations Are Engaging Community Online

Tech Soup

Panelists included: Danielle Siembieda, former community engagement and special projects manager for ZERO1: The Art & Technology Network in San Jose, CA. Maura Lafferty, an independent communications consultant working with classical musicians and performing arts organizations in San Francisco, CA.

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9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. Examples: San Jose Opera use of #Operaplot Twitter Hashtag. 2: Use listening techniques to develop a deep understanding of the audience. Example: Red Cross.