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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

We're trying to make some changes in our web site based on user behavior. Maybe one of my readers will point me to some third-party typepad plugin that does this? Word Press users can use General Stats plugin. Kaushik does not provide an ROI, but mentions the "happiness" factor related to blogging. It's around.

Measure 50
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."