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New on SSIR: Are we addicted to Slacktivism?

Amy Sample Ward

—– If you’ve been on facebook at all in December this year, you may have seen something happening to all your friends – their pictures changing to their favorite cartoon characters! But, what still really stands out for me, is the addition of the cause-advocacy appeal once the meme hit the English translation.

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Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?

NetWits

In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece , this meme seemed to really have legs!

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