Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2008
My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Click to see the larger image. It's called double-loop learning.
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