Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2008
And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Right before I went on the state, I sent an IM to two really connected people who I had just helped with their campaigns - and asked them to retweet it. You can't help but be moved to act.
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