Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
” Leadership modeling is important. When they launched their staff as champion strategy, they had to make the case that it was worth the investment of their time. In addition, they have an internal listserv for support where staff share suggested tweets for new reports or new features or techniques on Twitter.
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