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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. With that in mind, we can remove that from the general understanding of donor behavior for the rest of the day. Who Is Giving?

Lesson 52
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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

83% of Pinterest users would rather follow a brand than a celebrity. According to one study from the University of Massachusetts’s Center for Marketing Research , 71% of charities and nonprofits say social media is useful for driving online donations. Leadership has one idea in mind when they invest in marketing: make money.