Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
This week, we're covering the third objective in Charlene Li and Josh Bernoff's book Groundswell : energizing (chapter 6). In this post, an exploration of ways that museums can support promoters, convert detractors, and generally energize visitors to share their experience with others. How do you support your biggest fans?
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