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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

It takes you through the technologies and tools for each channel for different goals and offers up lots of case studies from organizations such as National Wildlife Federation, Red Cross, AARP, Clinton Bush Haiti Fund, American Museum of Natural History, SEIU and others. Click to see larger version. Encourage brainstorming.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

The organization wants to capture the demographic details, as well as make sure that data is synchronized with the data they might already have on that web user, so they can track their constituents over time. I’m assembling a panel now and need some good case studies, so if you’ve got examples, please email me.