Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
By Colin Holtz and Steve Daigneault, M+R Strategic Services Everyone is talking about "the power of stories" — social scientists, nonprofit directors, your mother, you name it. Nonprofits are adding stories to their fundraising messages. Connect emotionally to your supporters and they'll give! There's just one problem.
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