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Book Club Part 3b: Talking Institutional Change with Elaine Gurian

Museum 2.0

They were a rich collection museum with some local history—they had many dolls, a famous toy collection. I’m thinking of the Smithsonian American Art Museum, which is trying to be a museum for people, but is also a national and collection-based place. If you get diagnosed with cancer you’re going home to look it up.

Museum 20
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Win Back Your Lapsed Donors

Bloomerang

So they got the whole nation covered, which is also cool. Lapsed donors is an industry term that you use and we use, but the average person walking on the street doesn’t go up to somebody and say, “Hey, I’m a lapsed donor of American Cancer Society,” right? Combined decades of experience. It’s just.

Donor 60