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Case Study in Free Agent Fundraising @AbolishCancer

Amy Sample Ward

JUNE 18, 2010

In Darah’s words: I basically started the site in November as a combination of social media interests and helping others in their fight vs cancer. The end result would be more followers for us, great PR for the sponsor (and a good deed) and $ and awareness through tweet to the cancer charity. Not bad, but nothing fantastic.

Case Study 152
Case Study Studies Cancer Free 152
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

AUGUST 5, 2022

For example, My Special Aflac Duck is a social robot that helps kids cope with cancer. With four patents pending, life-like movement and emotions, and a Bluetooth-enabled app, the duck uses interactive technology and play to help children on their cancer journey. It’s a good example of social innovation.

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