Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2009
Take for example, The Free Rice Game , an interactive online game that donated rice to the United Nations World Food Program based on clicking. He describes last Thanksgiving's Tweetsgiving campaign and Blame Drew's Cancer campaign. . Stacey is doing this with gratitude, Drew is doing it by blame (blaming his cancer).
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