Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 25, 2010
Our research started several months ago with a literature search, is focused on best practices in incorporating a social media strategy into CSR and Cause Marketing programs. And those that choose poorly are subject to being the conduits to green washing, pink washing, and any other kind of washing you can imagine.
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