Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
Nonprofits are adding stories to their fundraising messages. You might guess that version 2 would raise more money. Based on our studies, we've concluded that stories can help you raise money — if you use them right. The Take-away Don't count on a personal story to transform your fundraising appeal. You'd be wrong.
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